How to make your video stand out from the crowd
There are a few ways to make sure your video is discovered by the thousands of people searching our vaults, and there are ways to help you stand out above the crowd.
(Please note, although any format is acceptable, TV do still prefer videos that are shot in Landscape mode!)
When sending StormHour a description, add as much detail as you like that describes what is happening in your video. It helps to include the location and if there is a story behind the video – sometimes, our buyers like to include this as part of their news article.
To start with, if you can – include the following:
- What happened?
- Who is involved?
- Where did it take place?
- When did it take place?
- Why did that happen?
- How did it happen?
As some of our buyers are looking for things specific to a location, make sure your location is accurate
Often our Production / TV buyers search for something related to a specific theme and will search certain areas. Ensuring your location is correct increases the chances of your video making it to a TV program or news show.
What to upload next
You’d be surprised what sells; it surprises us constantly! If in doubt, send it in – you never know what someone is searching for right now or sometime in the future. One member uploaded a video 4 years ago, and it recently just sold again!
- Video briefs: We have partners that are looking for something specific and others that are constantly on the lookout for videos around a specific theme – like dashcam crash footage, wild weather, life hacks, and graffiti, to name a few; we post Video Briefs regularly on our website and via Social Media channels.
- Timely: News sites are looking for videos relating to current affairs
- Original: Something unique
What to avoid, things that stop a sale
There are a few things that make selling your video tricky; best to avoid the following:
- Music: We can’t use anything that has copyrighted music in your video – it’s best to upload it in its raw format. Websites or TV producers will often put their own non-copyright music to match your video
- Did you shoot the video: You must own the copyright; we can’t sell it on your behalf if it isn’t
- Logos or watermarks: A buyer will prefer that you don’t have watermarks or logos on your video
- Less is more: Overly produced content, weird transitions/awkward cuts etc. Don’t worry about the edit; the purer the footage, the better, as it gives the producers more to work with.